supermarket clusters

store clusters

Eliminate the guesswork from store clustering!

 

Given recent announcements by both Coles and Woolworths to embrace store clustering, many are asking the question "what is clustering actually going to mean for my business?"

The challenge is knowing WHY shoppers are purchasing and HOW can the right products be ranged to meet their varied needs?

The risk of store clusters is that tailoring for the masses involves compromises and that compromise results in a lack of accuracy in forecasting.

Clutch understands the needs, wants and expectations of Australia's 8.4 million households through our demand forecasting instrument and so can bring precision to the space and ranging discussions that are on the table.

Make store clustering work for you

We offer product and category specific analysis that helps you measure rather than guess.

Clutch's services include:

  • Increased leverage over space and ranging negotiations
  • Optimal product and promotional mix by store cluster
  • Accurate forecasting of brand opportunity by store cluster
  • A jump on your competition!!
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