It’s a Direct Marketing Problem: Customer Retention & Acquisition

A common problem facing many of our clients is the increasing difficulty to attract, retain and grow customer bases. Tough economic conditions have brought new meaning to the term ROI, and now, more than ever before, marketing managers are being held more accountable for the outcomes of their marketing initiatives. This has created a shift in the way we market our brands and products. Where ATL was once the preferred medium for marketing, the spotlight is now on BTL activities like direct marketing.

Direct marketing campaigns are successful when companies are able to execute the right message, to the right customers in the right location. Most companies already have the intelligence to know who their target market is, but information is only powerful when it can directly influence results. At Clutch, we have the capability to incorporate our unique and measurable framework into all elements of the integrated communications mix and more importantly the specific actions required to be more appealing to your target market.

Solving the mystery and getting it right!

There are many ways to create customer segments. Some use behavioural variables, others geography and some combine both. Whilst these methods can identify customer groups, they also assume that past behaviour predicts future decisions, or that customers in a geographic location are similar to their neighbours. Uniquely, Clutch uses a framework which combines demographic, geographic, sociographics and psychographics to generate an accurate profile of your customers and their behaviour. Backed by more than 30 years of research, and based on 8.4 million households, we really get to know your customers and understand what drives the decisions they make, and through customised communications, how you can most effectively influence them.

What’s needed to set you apart is the ability to translate this information into better targeted and customised communications. Our framework provides such meaningful customer insights based on highly internal and subconscious behaviours that we can even prescribe the specific key words, images and message themes you need to use to most effectively engage and influence them. More appealing communications drives optimal responses and increased retention and acquisition rates! This is how Clutch adds more value and certainty to your campaigns!

Clutch increases customer retention rates by more effectively engaging with your target market through mass customised messages. We conduct a comprehensive analysis of your database to determine who your customers are and once you know who they really are, we assist you in producing customised communications that appeal to their individual needs and expectations.

We help increase your acquisition rates by accurately finding more of the right customers. Clutch objectively identifies the most appropriate and cost effective direct marketing mediums to reach your key markets. Response rates increase as Clutch isolates geographic locations with the greatest concentration of your target audience at postcode, suburbs or CCD level. This allows you to focus all of your effort only in areas with the greatest opportunity. Alternatively, Clutch also has the capability to assist clients in the selection of their direct mail lists, and can profile them to objectively remove unsuitable targets, or targets that aren’t aligned to the campaign. This reduces the risk of sending material to people that are less unlikely to respond or find the message meaningful; which positively impacts your bottom line and your brand’s health.

For you the solution is simple; Clutch is the consumer communications specialist. We are unbiased and objective; with no in-house printing and production facilities, our only motivation is to effectively engage with the right consumers for your business. With Clutch, you will target the right customers, with the right messages in the right places. This is real customisation with precise targeting. The performance improvements speak for themselves.