marketing strategy

marketing strategy

beat your competition

take more ground faster by executing effective marketing strategy with precision!

Get the jump on your competition with “ground-taking” marketing strategy

At Clutch, we close the gap between knowledge and marketing implementation through effective market engagement. Our unique difference is the measurement of the mindsets that matter in your market and the precise definition of what needs to happen, where it needs to happen and how it needs to happen to drive market performance, quantify future demand and develop future strategy. Our work involves:

  • Communication Strategy
  • Brand Positioning & Competitive Strategy
  • Customer Loyalty and
  • New Product Development

Communication Strategy

Clutch provides precise communication briefs for your market, your competitor's market or new market spaces you want to target. (see marketing communications).

request an example 'communication' report

Brand Positioning & Competitive Strategy

We provide clear, objective measurement of market positioning that does one simple thing well: define how customers think and what you need to be doing to grow your business with that market.

Beyond just mapping and defining brand position Clutch provides the precise steps needed to take new ground. The result, well measured marketing strategies, with the right marketing mix and competitive positioning to target and secure future demand.

request a 'guide to active brand positioning' paper

Customer Loyalty

If you are challenged by customer retention and churn rate or just simply need to grow a base of repeat business, Clutch will work with you to develop customer strategy that answers the key questions:

  1. Why they are leaving?
  2. How you can retain them? and
  3. The key priorities for driving customer loyalty.
request a free analysis of your current customer churn

New Product Development

Want to know what will make the difference in your next product launch?

Clutch can make sure you give the market what they want by helping you better understand those wants to shape effective strategy development that integrates effort and has maximum market impact.